AB 4.1 60-Second Value Pitch

  60-Second Value Pitch 

Duration: 40 Minutes

The 60-Second Value Pitch is a psychology tool that helps people understand and express what is most important to them in a short, clear way. By thinking about their values—what they truly care about—and practicing how to explain them in just 60 seconds, they can better understand their priorities. This tool is useful because it helps people reflect on what matters most and teaches them to express it simply and clearly to others. 

Research shows that having a clear understanding of personal values leads to better decision-making, greater life satisfaction, and stronger motivation (Schwartz, 2012). When people are connected to their values, they are more focused and driven in their daily lives. 

 Step 1: Identify Your Core Values  

Goal: Think about the things in life that matter most to you. 

Start by making a list of your core values. These are the things that you believe are most important in life, like kindness, family, honesty, or helping others. Reflect on what makes you feel proud or fulfilled. This helps you understand what guides your choices and actions. 

Example: “I value honesty, helping others, and spending time with my family.” 

Research Insight: Clarifying your values helps you make choices that align with what is most important to you, leading to a more meaningful life (Schwartz, 2012). 

 Step 2: Create a Clear and Simple Statement  

Goal: Turn your core values into a short, easy-to-understand messages.

Once you know your values, practice explaining them in a clear and simple way. You only have 60 seconds, so focus on the key points. Think about why these values are important and how they guide your actions. 

Example: “For me, honesty is really important. Honesty keeps me and my friends in peace and harmony. I believe in being truthful about myself so that I can navigate life clearly. I also value helping others because it brings me joy and makes the world a better place. Lastly, spending time with family is a top priority because they give me love and support.” 

Research Insight: People who can clearly express their values are more likely to feel confident and motivated in their life choices (Sheldon & Elliot, 1999). 

 Step 3: Practice Your 60-Second Pitch  

Goal: Practice saying your value statement out loud. 

To get comfortable with expressing your values, practice saying your pitch out loud. Time yourself to make sure it fits within 60 seconds. You want it to feel natural, like you’re having a conversation with someone about what matters most to you. This practice will help you feel more confident in expressing your values to others. 

Research Insight: Practicing how to articulate your values improves self-awareness and communication skills (Kernis, 2003).

 Step 4: Use Your Pitch to Guide Your Actions 

 Goal : Use your value pitch to help guide your decisions and actions in life.

After creating your pitch, use it to remind yourself of what’s important. When faced with tough decisions, think about how your choices align with your values. This helps you stay true to what matters most to you.

Example: “When deciding how to spend my time, I’ll choose activities that help others and allow me to be with my family.”

Research Insight: Living according to your values leads to greater life satisfaction and wellbeing (Schwartz & Bilsky, 1990). 

 Citations 

• Schwartz, S. H. (2012). An overview of the Schwartz theory of basic values. *Online Readings in Psychology and Culture*, 2(1), 11-18.
• Sheldon, K. M., & Elliot, A. J. (1999). Goal striving, need satisfaction, and longitudinal well-being: The self-concordance model. *Journal of Personality and Social Psychology*, 76(3), 482-497.
• Kernis, M. H. (2003). Toward a conceptualization of optimal self-esteem. *Psychological Inquiry*, 14(1), 1-26.
• Schwartz, S. H., & Bilsky, W. (1990). Toward a theory of the universal content and structure of values: Extensions and cross-cultural replications. *Journal of Personality and Social Psychology*, 58(5), 878-891.